The Right Mix for Multicultural
Our custom built programs and staff are perfect in addressing how to reach people from all communities. Our multicultural practice is based on:
Expansion of market segments through intelligent, thoughtful communications geared toward specific communities. Culturally component and research-based.
Multicultural efforts are blended into entire scope of marketing efforts, as opposed to one-off/event-focused (i.e. Black History Month)
Shared language and/or race does not mean shared experience. Cultural nuisances of Mexicans are quite different from Salvadorans. Reaching first-generation, monolingual populations require different tactics than their fourth-generation, assimilated counterparts.
Respect for the heritage, the struggles and the lives of those newest Americans who are working to hard to realize the dream of a better life for themselves and their families.