Project 180

Project 180: Turning Lives Around

With prison recidivism as high as 75% in South Los Angeles, Project 180 provides wraparound services to keep people in the community and out of the system. Formerly known as “Special Services Group, Central
Mental Health, A Forensic Treatment Program,” 
it needed a name and brand identity that matched its innovative work.  Featured on NPR and in the Los Angeles Times the new name and tagline “Turning Lives Around” instantly communicates the work and mission of the organization.

Name Change & Branding

Blend Team:
Andrew Posey
Tsai Yi Chan

Branding / Creative:
Matthew Bright

Services Provided:


Brand positioning

Brand Identity