Cause Placement

Send Your Cause to Hollywood

Ever since ET phoned home and Reese’s pieces sales jumped 65% big brands have understood the power of product placement.  Today marketers spent about $3.8 billion each year, because it’s proven an effective way to make people act. We can help insert your messages into entertainment mediums in ways that educate, start conversations and promote change.

Strategy/Plan Development
Does an entertainment strategy make sense for you?  What’s the right venue, celebrity or media partner to consider?  We’ll work with you to get the right blend of talent, reach and relevance for a total package that perfectly matches your cause with celebrities’ passion.  We’ll then develop a strategic plan that works over the short and long term.

Cause Placement
We’ll work with producers, writers, show runners and existing Hollywood infrastructure to create opportunities to insert your cause into the conversation.

Celebrity Engagement
We carefully match causes with celebrities to ensure a perfect fit.  By understanding the hearts and minds of the celebrity, and the needs of your cause, we can create a lasting relationship that helps everyone win.  We also help talent who are looking for ways to help the greater good find a cause they can help move further faster.

 

Disclaimer: E.T., Michael Jackson and Reese’s Pieces are trademarked property of their respective owners, Blend had no involvement in the creation, promotion or distribution of any of these entities. 

Services Provided:

Strategy

Planning & Development

Cause Placement

Celebrity Engagement